Section I — Case

The Invention of Endless Scrolling: Aza Raskin’s Regret

In 2012, a designer realized the “addictive” side of a feature and admitted he deeply regretted it...

Real Case

Raskin’s regret and the “Was Time Well Spent?” movement

Aza Raskin developed infinite scrolling while working on the music app Songza in 2010...

Source: Center for Humane Technology, 2018 · The Guardian interview

2,617 — Average daily screen touches

4.7 hours — Daily phone usage

47% — People who check their phones even in idle moments

Section II — Neurobiology

The Dopamine Loop: A System Closely Related to Slot Machines

Imagine sitting in front of a slot machine in Las Vegas...

The Neurological Loop:
Scrolling → Surprise content → Dopamine release → Desire to repeat → Scrolling again

Real Case

Facebook’s internal document: “We knew we were increasing anxiety in children”

In 2021, former Facebook employee Frances Haugen leaked the company’s own research...

“The brain does not evaluate the quality of incoming content. It simply reacts to stimulation.”

Section III — Intelligence

The Reversal of the Flynn Effect

In 1984, James Flynn noticed something remarkable...

8 sec — Average attention span

33% — Increase in the rate of young people unable to read long texts

1990 — Peak of the Flynn effect

Section IV — Choice

Two Paths: Noise or Trust?

First Path — Noise

Fast consumption, instant gratification

Constant stimulation, low attention

High reach, low trust

Second Path — Trust

Slow information, deep thinking

Real value, lasting impact

Being a reference point comes first

Final Observation

Today, our children are not tired because of a lack of information, but because of fragmented attention.

This is not a character problem. It is a system design problem.