Market orientation

Market Research and Adapting to Customer Needs

P37

Training:

Market-Oriented Strategy Development.
Objective: To equip participants with the ability to analyze market trends, understand customer needs, and develop appropriate strategies.
Target Audience: Those who wish to design and manage marketing processes effectively.
Recommended Tools and Methods: Market analysis tools, customer-centric simulations, case analyses, group work.

What Does the Training Include?

1. Market Research: Methods for market research and data collection; the ability to monitor and analyze market trends; competitor analysis strategies.
2. Understanding Customer Needs: The ability to analyze customer needs; techniques for creating customer profiles and segmenting customers; competence in developing strategies suitable for different segments and profiles.
3. Opportunity and Risk Analysis: The ability to analyze market opportunities, threats, and potential risks, and to develop appropriate strategies.
4. Product and Service Development: Strategies for developing innovative products and services that meet customer expectations; the ability to identify new market opportunities and generate innovative solutions.
5. Marketing Strategies: The ability to develop marketing strategies that suit the target audience and to identify effective communication channels.
6. Forecasting the Future: Methods for predicting future market trends; the ability to create new opportunities and adapt quickly to changing market conditions.